Wednesday, March 20, 2013
A redesign can be a huge success – or it could fail
terribly. After all, it’s a long and tedious process. A successful website
redesigns starts even before the site is being “designed.” Often times, people
get caught up in how the website looks and this focus overshadows how well it
is working. Remember, a website is not a silo. Its integration with other
functions, such as social media, email marketing and lead generation, is critical. This is your chance to turn your
website into an inbound marketing hub. Follow this checklist and you’ll be
well-prepared for any website redesign.
Before you begin planning your web redesign,
document your current performance metrics. Start by analyzing your existing
site over its history in areas such as:
•
Number of visits/visitors/unique visitors (monthly average)
•
Bounce rate (monthly average)
•
Time on site (monthly average)
•
Top-performing keywords (in terms of rank, traffic, and lead generation)
•
Number of inbound linking domains
•
Total number of new leads/form submissions (per month)
•
Total amount of sales generated (per month)
•
Total number of pages indexed
•
Total number of pages that receive traffic
Redesign for More Sales
Make sure that your website redesign will
bring you more lead and customer conversions
Determine Your Website Redesign Goals
•
Increasing number of visits/visitors
•
Reducing bounce rate
•
Increasing time on site
•
Improving domain authority
•
Increasing number of new leads/form submissions
•
Increasing total amount of sales generated
•
Enhancing current SEO rankings for important keywords
Your websites Good Search Engine Strategy with our Free web Analysis Report - Submit Your Web Address
